When the next booth is selling more than you
When you’re exhibiting at an art show and the artist in the next booth is selling. They’ve got lots of people turning up to their booth and you’ve just got a few. What’s that feel like? It’s
"If you're an independent visual artist, I want to significantly improve your ability to market and sell your art, so your reputation grows and you are free to make the art you want, with integrity .. .. and I want that to change the world."
The conversion rate is the percentage of people who visit your website and do what you want them to do, buy something, get in touch, comment, follow you on Facebook, sign up for your newsletter, or whatever.
When you’re exhibiting at an art show and the artist in the next booth is selling. They’ve got lots of people turning up to their booth and you’ve just got a few. What’s that feel like? It’s
Over my career I’ve spent a lot of money on training. I’m glad I did, it’s made me a great marketer. But one thing doesn’t sit well with me. When the expert says “you have to follow
Hi again I’ve written a couple of posts in this ‘series’ now, one was about how, as an artist, to get onto page one of Google. The other was about how to get the right people to
Hey Before I get started, I want to thank everyone who got back to me about the last post, I really appreciate the support and feedback. This is not me telling you that you should do things
I flaked a little on websites when social media came out. I was like “why does anyone need a website when you can just have a Facebook Page?” But a couple of things have brought me back.
Although I’ve been building websites since 2000, when I got serious about working for artists I realised I didn’t know the answer to the question “what makes an ideal artist’s website”. I mean, I could have sat
This article explores the pricing of art. If you would like to get a clear idea of how to market and sell your art and live well on it, consider joining my mailing list here. One of
I hear this a lot “no-one buys from my website, they buy from exhibitions”. There’s the feeling that people come to your website and just noodle around. “Ooh, that’s nice.” But never buy anything. The problem is